The P2H ASAP Process: Never Miss a Deadline

The ASAP Process at P2H

Have you ever had a project with a hard-to-meet deadline? We guess most of our clients have. At some moment, you realize you simply can’t finish your project on time, and there are no more free resources left to complete the task at hand. A dead-end? 

Not at all. We have the solution: the ASAP process. It’s one of the most successful P2H processes that we’re really proud of. Over the years, it has shown great efficiency and value for our clients, who can always use our unlimited resources at any given moment. 

In this post, we are going to talk about the ASAP process in detail. Read on. It will be interesting. 

When and Why Was the ASAP Process Introduced?

The ASAP process at P2H as we now know was introduced in 2016, although the history of our company actually began in 2005 with an unprecedented 8-hour delivery

However, back then the problem of getting projects done within such a short time frame was mainly solved by working overtime. That approach proved to be inefficient for these reasons: 

  • Overtime work couldn’t guarantee the predictability of the end result. 
  • Overtime work sapped a lot of energy from the developers, leading to burnout.  

In 2011, one of our key developers Andrey Bahnev joined P2H. He noticed that the company received a lot of requests for the implementation of ASAP projects, and the developers had to work additional hours to meet deadlines. 

He thought that this process could be adjusted by engaging more software professionals into ASAP projects and having them work in parallel instead of keeping them longer at their desks every day. 

It was beneficial in two main ways

  • The developers were not overloaded with work and didn’t have to invest extra time in projects. 
  • The company’s clients received a 100-percent guarantee that their requests would be fulfilled on time. 

The company management agreed with these reasons and gave the green light for the introduction of the new process. 

The ASAP process can serve as a good example of how we can promptly adjust our internal processes in response to our clients’ needs. Our clients wanted a guarantee that we would meet their rush deadlines. We heard them and created a separate process to meet that particular need. 

To implement the ASAP process at P2H, the ASAP cluster was founded. Let’s go over its working methods and organizational structure. 

The ASAP Cluster

ASAP Cluster

The ASAP cluster focuses on the challenging task of turning our clients’ designs into high-quality HTML markup within a short time frame. 


When a client with a rush project contacts P2H and sends us their design, details, and deadline,  they first get a quote and our best ETA within the shortest time possible

Our final fee for an ASAP project is based on the so-called “urgency ratio.” If a client needs a project to be completed twice as fast as usual, they’ll have to pay twice as much as usual too. Here is the best thing, though. The client can be absolutely confident that their project will be finished not a second after the deadline they specified without any sacrifice to the quality. 


As soon as the project is approved, our front-end professionals get down to business and begin coding away. Every ASAP project is unique and has its own set of specific requirements. Over the past few years, the ASAP cluster has implemented hundreds of rush projects and accumulated huge expertise in fast coding to easily solve any development problems. 

The exact delivery time depends on the scope of work. A project from 1 to 3 pages normally takes one business day to finish. Larger projects take a bit longer.


This remarkable development speed is possible thanks to the parallel development method. It suggests concurrent work of two or more markup professionals on the same project. The leading developer identifies the main logical modules and distributes assignments to several team members, who then begin coding in parallel

The maximum number of developers working on one project is 5. This means you can get your product done five times faster than normal. Meeting a deadline is no longer a challenge for our ASAP pros but rather a routine task. 


Each team member has the essential web technologies under their belts and follows the coding guidelines and rigorous procedures common for the entire ASAP cluster. As a result, the quality of the final product never suffers, regardless of how tight a deadline is. 


Another important feature of the ASAP service that contributes to the highest quality of the final product is that our developers test it on 12 real devices and in all the most popular browsers. This is done no matter how urgently an order must be delivered. 


Since the founding of the ASAP cluster, the parallel development method has been adopted in other clusters of P2H. For example, the Email cluster uses this approach to build email templates and HTML5 banners two times faster — and even three times faster than usual in certain situations. 

This vividly illustrates how we can share expertise among different teams within the company to make our internal processes more efficient.  

Our ASAP process is a good example of company-client interaction, personal initiative, and expertise sharing. Over the years, we’ve polished it to perfection and can easily handle various types of rush projects with confidence.