The world today is getting more and more competitive. The need to ensure maximum engagement of the target audience motivates businesses to improve the ways in which they communicate with their customers in order to get their messages across more efficiently. In this respect, email marketing remains one of the most popular means of communication since it helps brands in meeting the need to deliver their messages and offerings directly to their target customer groups. We have been satisfying this need for a long time and have even set up an entire process to address it. In this post, we would like to tell you about the development of this process in one of our clusters.
The Email Cluster History
The Email Cluster was formed in 2013. It was comprised of a small team of web developers who had shown interest in building email templates. Initially, email template development had not been singled out into a separate process in our company. Tasks like those seemed quite trivial and were assigned to teams who had free resources at the moment. Any developer could be tasked with building an email template.
The situation changed when a group of our employees saw certain patterns that made it possible to optimize and speed up the email template development process. The guys put forward the idea to form a separate team to deal with the flow of email template development requests. They took it as a kind of challenge. They were tasked with building a new delivery process with their own algorithms and practices to guarantee our clients the expected speed and quality, and the guys rose to that challenge. Enjoying complete decision-making freedom, they introduced the P2H email template development standard that enabled them to speed up the markup process considerably and improve the quality of email templates. Thus, 2015 saw the official creation of the Email cluster that began accepting all requests for email template development. At around the same time, the Email Academy was launched. This is our internal resource where all development ideas and coding solutions are amassed.
From the Email Cluster to Email & Banner Cluster
The Email cluster began as a challenge. This challenge shaped its nature, a never-ending search for new development opportunities. Late last year, the cluster extended its range of development expertise areas. Email templates were supplemented by HTML5 banners. The company had always had banner development expertise. However, it had never been singled out into a separate process. A similar situation was once observed with building email templates. At present, the two services are provided by one cluster that now goes by another name: the Email & Banner Cluster.
The cluster often has clients who need assistance in meeting their marketing needs. That’s why its professionals regularly follow not only the latest technical advancements but also marketing trends.
The Email & Banner cluster has always had to handle frequently changing tasks. It manages to complete and deliver around 10 projects within a single business day. This has impacted the entire attitude of the cluster’s members toward their work. The guys are used to a fast-paced working environment. They can’t imagine their process without new challenges, and they rise to meet them.
Why Our Clients Choose the Email & Banner Cluster
The Email & Banner cluster takes its processes and the quality of their services very seriously. For example, one email template is tested in over 70 email clients and on 12 real devices. In addition, every email template is checked for the requirements of the most popular email marketing services. Email template testers never use emulators. This guarantees cross-platform compatibility.
This is not the only benefit that the cluster offers, though. You can also count on your template to be built within one business day. All you need to do is give the cluster a source file with your design. If you need urgent assistance (2–3 times as fast as normal), you can always request the ASAP Email Template Development service. Regardless of the development speed, quality never suffers. You always get clean, top-quality code that’s convenient to work with.
The Email & Banner cluster boasts huge experience in making responsive email templates. To get markup like that, you don’t even have to send us a separate mobile design. The developers will ensure that your email renders immaculately across all devices.
Besides, you can take full advantage of the personalized approach that the Email & Banner cluster provides. A dedicated manager will be assigned to your project. Their task is to find the best solution for your specific requirements. If you need a custom solution, you can always discuss it with your personal manager. The guys love non-trivial tasks and are always happy to take them on.
The Email & Banner cluster is unique in the flexibility of its methods, its development speed, and its willingness to try something new. All this is only possible through a team that loves what it does. It’s not hard to become convinced of that. Just work with the guys once to see how attentive and responsible they are with their assignments. If you want to have the best client experience of your life, you should definitely work with the Email & Banner cluster.